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Financial promotions and digital media – Mortgages and Deposits

This is suitable for Building Societies and banks as well as (with appropriate adjustments) mortgage intermediaries

Training objectives and programme

1. The real world
Ordinary law, good taste, company procedures
ASA Codes of Advertising Practice
Effect of retweeting and liking
Private and corporate social media use “In the course of business” and “on behalf of the firm”

2. Financial promotions and client communications regulation
Defining promotions
Legislative and regulatory framework
FCA’s powers

3. The FCA Rulebook
Finding the rulebook and time-travel
FCA Principles
Non-promotional communications and image advertising
Clear, fair & not misleading – its meaning
Describing the security and risk & “prominence”
Restricted expressions
Advertorials – clear identification
Names – firm, regulator, FSCS – explaining what is not regulated
Comparisons and pricing claims
APR and representative examples – when you need them
BBA/BSA Code on deposit accounts & direct offers for savings accounts

4. Particular digital media areas
FG 15/4 Social media and customer communications
Search engine optimisation and pay per click
Website issues

5. Basic systems and controls including records
Introduction to risk management
Three lines of defence
Compliance and risk management functions
Competent employee rule
Record keeping

Get in touch

Contact Adam by e-mail, phone or post at:

E-Mail: or

Mobile: 07900 248150

The Attic, 117 Priory Road, London NW6 3NN.