Share on facebook
Share on twitter
Share on linkedin

Financial promotions and digital media – Mortgages and Deposits

This is suitable for Building Societies and banks as well as (with appropriate adjustments) mortgage intermediaries


Training objectives and programme

The real world

Ordinary law, good taste, company procedures & ASA Codes of Advertising Practice

Defining promotions

What is a promotion?
What is an FCA-regulated promotion?
Image adverts and other non-FCA-regulated communications
Exempt communications – communications to press and investment professionals
Effect of retweeting and liking
When is private social media use – on behalf of the company?
FCA’s powers over promotions

The FCA Rulebook

Finding the rulebooks and time-travel FCA Principles
The Consumer Duty – rules governing communications to investment professionals, testing and
Clear, fair & not misleading – its meaning

Describing the security and risk & “prominence”
Restricted expressions
Advertorials – clear identification
Names – firm, regulator, FSCS – explaining what is not regulated

Comparisons and pricing claims
APR and representative examples – when you need them
BBA/BSA Code on deposit accounts & direct offers for savings accounts

Particular digital media areas

FG 15/4 Social media and customer communications

Search engine optimisation and pay per click
Website issues
Basic systems and controls including records

Introduction to risk management

Three lines of defense
Compliance and risk management functions Competent employee rule
Record keeping

Get in touch

Contact Adam by e-mail, phone or post at:

E-Mail: or

Mobile: 07900 248150

The Attic, 117 Priory Road, London NW6 3NN.