This is suitable for Building Societies and banks as well as (with appropriate adjustments) mortgage intermediaries
Introduction
Training objectives and programme
The real world
Ordinary law, good taste, company procedures & ASA Codes of Advertising Practice
Defining promotions
What is a promotion?
What is an FCA-regulated promotion?
Image adverts and other non-FCA-regulated communications
Exempt communications – communications to press and investment professionals
Effect of retweeting and liking
When is private social media use – on behalf of the company?
FCA’s powers over promotions
The FCA Rulebook
Finding the rulebooks and time-travel FCA Principles
The Consumer Duty – rules governing communications to investment professionals, testing and
tailoring
Clear, fair & not misleading – its meaning
Describing the security and risk & “prominence”
Restricted expressions
Advertorials – clear identification
Names – firm, regulator, FSCS – explaining what is not regulated
Comparisons and pricing claims
APR and representative examples – when you need them
BBA/BSA Code on deposit accounts & direct offers for savings accounts
Particular digital media areas
FG 15/4 Social media and customer communications
Search engine optimisation and pay per click
Website issues
Basic systems and controls including records
Introduction to risk management
Three lines of defense
Compliance and risk management functions Competent employee rule
Record keeping