This is suitable for Building Societies and banks as well as (with appropriate adjustments) mortgage intermediaries
Introduction
Training objectives and programme
The real world – ordinary law, good taste, company procedures & ASA Codes of Advertising Practice
What is a “promotion”
What is an FCA-regulated promotion?
Image adverts and other non-FCA-regulated communications
Effect of retweeting and liking
When is private social media use – on behalf of the company?
Exempt communications – communications to press and investment professionals
FCA’s powers over promotions
The FCA Rulebook
Finding the rulebooks and time-travel
FCA Principles
The Consumer Duty – rules governing communications to investment professionals, testing and
tailoring
Clear, fair & not misleading – its meaning
Describing the security and risk
APR and representative examples – when you need them
BBA/BSA Code on deposit accounts & direct offers for savings accounts
Prominence
Advertorials – clear identification of material as a promotion
Names – firm, regulator, FSCS – explaining what is not regulated
Comparisons and pricing claims
Particular digital media areas
FG 15/4 Social media and customer communications
Search engine optimisation and pay per click
Website issues – including disclosure of how to complain
Basic systems and controls including records
Introduction to risk management
Three lines of defense
Compliance and risk management functions Competent employee rule
Record keeping