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Product Governance – Insurance

two half days including the use of case studies from the company and beyond

Part 1


Finding the relevant parts of the PROD rulebook
Insurance Distribution Directive, article 25, POG Regulation, articles 3-9, EIOPA Guidelines, PROD 4
TCF and the 6 outcomes and their application to products
FCA & EU powers to issue product intervention rules and intervene generally
Relationship between PROD, RPPD and ICOBS and COBS (for long-term insurance and pensions)
Defining terms – ‘product governance’, ‘distributors’ and ‘manufacturers’ and why it matters

Systems and controls and governance

What arrangements do the rules require?

Building the necessary product governance structures

Who, what, when?

Independent review and challenge

The role of the product governance team or ongoing monitoring function

The tasks and approaches of product governance

The different types of review required

Ongoing monitoring – who and how?

Core risk management for products and their governance

The role of compliance and senior management

Joint manufacturers

Conflicts of interest

Part 2

The tasks

Identifying the target market
Working out who the product is suitable for and who it is not
Ensuring that value is delivered to the target market
Different roles of providers and distributors – and different target markets

Core design issues and value measures
Building a specification

Value measures – defining value for money and the period of time involved

Value measures reporting categories and other relevant criteria for determining value
Drafting the terms and conditions
Common fund and wrapper issues – investment content, charges
Ensuring that service infrastructure is in place

Product testing
Method – what is there to test against?
Resilience – technologically, financially and other elements
The testing process and its governance

Distribution channels
Selection – internally and externally, technologically, advised or execution-only
Monitoring distributors’ behaviour
Working with IFAs and others

Assessing the value to the end customer of a product sold along a distribution chain
Changing or blocking distribution channels

Distributor Responsibilities
Know your product
Obligation to obtain material from manufacturers
Handling distribution chains
Identify target market and distribution strategy suitable for its clients’ needs, characteristics & objectives
Periodic review
Information sharing with manufacturers
Sales outside target market

Product material
Clear, fair and not misleading for customer material

Different standard for intermediaries-only material
Materials for distributors about the product review process

Post-launch review
MI on customer types and distribution sources – lapses, complaints and claims
Researching the product and how it is being used
Ongoing monitoring and acting on information
Managing failures – communication to customers and regulators, product withdrawals and compensation arrangements






Get in touch

Contact Adam by e-mail, phone or post at:

E-Mail: or

Mobile: 07900 248150

The Attic, 117 Priory Road, London NW6 3NN.