1. INTRODUCTION AND WELCOME
- Welcome, course objectives and agenda
- Where do we find key materials about greenwashing?
- FCA ESG rulebook and ASA Code chapter 11
- FG 24/3, ASA and CMA guidance
- ASA Bulletins and rulings
- FCA ESG 2021 Principles and 2023 review
2. MASTERING THE RULES
- FCA labels rule
- FCA Greenwashing rules
- Advertising Standards Authority Greenwashing rule CAP 11
3. FINDING GREENWASHING GUIDANCE
- FG 24/3
- ASA The environment: misleading claims and social responsibility in advertising: Advertising Guidance (non-broadcast and broadcast)
- Competition and Markets Authority Guidance
4. STUDYING THE KEY THEMES
- Truthful, accurate, clear and unambiguous, not omitting or hiding crucial information
- Considering the full lifecycle of the product or service
- Substantiation – prove it
- Fair and meaningful comparisons to other products
- Social responsibility
5. LEARNING FROM THE FCA ESG PRINCIPLES
- FCA, Authorised ESG and sustainable investment funds: improving quality and clarity, 19 July 2021, Annex 1
- Testing how Authorised Fund Managers are embedding the Guiding Principles in ESG and sustainable investment funds, 16 November 2023