Share on facebook
Share on twitter
Share on linkedin

Financial Promotions for Motor Finance and other consumer credit

Two half-days using case studies from the company)

 

Introduction

Course objectives

The real world – Ordinary law, good taste, company procedures

ASA Codes of Advertising Practice

 

Defining Promotions

Statutory definition of a financial promotion

Is the firm responsible for the promotion? – retweeting, liking

Non promotional communications

Promotions of non-regulated activities

Image adverts and the impact on CONC’s application

Excluded communications and the Financial Promotions Order – communications to intermediaries and press

The FCA Principles and their application to exempt promotions

 

The FCA’s powers

Rule-making powers

FSMA Punishments including naming and shaming

 

The FCA CONC Handbook

Finding the rulebook and time-travel

Scope of application of CONC

Identifying the parts of the CONC that apply

 

Clear, fair and not misleading under CONC and CAP

Clear, fair & not misleading – its meaning in CONC and the ASA Code

Disclosure of security and limited availability of credit

Representative examples and APRs (when needed)

Comparisons and pricing claims

Competitions ASA CAP 8

Disclosing regulated status

Need for promotions to be identifiable

 

Specifically digital media problems not already covered

FG 15/4 Social media and customer communications

Pay-per click & search engine optimisation

Website issues

Complaints disclosure on websites

 

Basic risk management

Sign-offs

Key management information

Identifying and prioritizing risks

Record keeping

 

Get in touch

Contact Adam by e-mail, phone or post at:

E-Mail: adamsamuel@aol.com or adamsamueltc@yahoo.com

Mobile: 07900 248150

The Attic, 117 Priory Road, London NW6 3NN.