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Financial promotions and digital media – generally

2 half days with case study examples – this course can be adapted to different types of business

1: Introduction

Rules, principles and ideas applicable to financial promotions
Promotions beyond the FCA rules – Codes of Advertising Practice, law, good taste
What is a promotion and the extent to which it matters?
Some exemptions from parts of the rulebook in the Financial Promotions Order
The regulatory framework for promotions: Principle 7, BCOBS, MCOB, ICOBS, CONC, COBS, FOS
Context of financial promotions as part of product development and governance
The effect of rule breaches – punishments in FSMA for breaching the rules

2: The Rulebook

The Principles PRIN 2
What do the conduct of business rules apply to?
Non-promotional communications and image adverts
Clear, fair and not misleading in the conduct of business sourcebooks
Disclosure of the security for loans & risk disclosure generally
Prominence & font-size rule
ESMA measures on contracts for differences (where relevant)
Rule against unfair comparisons
BSA/BBA Guidelines – bank accounts (where relevant)
Direct offer rules for savings accounts (where relevant)
Rules and guidance on specified expressions
Making promotions identifiable as such
Giving the name of the firm
Naming the regulator and compensation scheme
Past, simulated and future performance – only for investments

3. Mainstream issues in Digital media and promotions

Social media
Pay-per-click and other sponsored links
Unsolicited e-mail
Disclosing how to complain
Identifying incoming complaints

4. Systems and controls

Risk Management
Approval of promotions for others
The Competent Employee Rule
The Compliance function

Get in touch

Contact Adam by e-mail, phone or post at:

E-Mail: or

Mobile: 07900 248150

The Attic, 117 Priory Road, London NW6 3NN.