DIGITAL MEDIA AND FINANCIAL PROMOTIONS IN THE UK 2 half days with case study examples - this course can be adapted to different types of business
1: Introduction
Rules, principles and ideas applicable to financial promotions Promotions beyond the FCA rules – Codes of Advertising Practice, law, good taste What is a promotion and the extent to which it matters? Non-promotional communications and image adverts Some exemptions from parts of the rulebook in the Financial Promotions Order The effect of rule breaches – punishments in FSMA for breaching the rules
2: The Rulebook
The Principles PRIN 2 What do the conduct of business rules apply to? Clear, fair and not misleading in the conduct of business sourcebooks Risk disclosure, prominence & font-size rule Rule against unfair comparisons Rules and guidance on specified expressions Tax Making promotions identifiable as such Giving the name of the firm Naming the regulator and compensation scheme Past, simulated and future performance
3. Mainstream issues in Digital media and promotions
Social media Clickbait Pay-per-click and other sponsored links Websites Unsolicited e-mail Disclosing how to complain Identifying incoming complaints
4. Systems and controls
Sign-off procedures Risk Management The Compliance function Approval of promotions for others (if relevant)